Return to site

Motorola in China

broken image

Executive Summary In a prominent level of integration worldwide economy today, http://buy-a-term-paper251161.mystrikingly.com/ people are more concerned about the phenomenon of intermediary corporations and multinational companies renounce the traditional research and development form in the host country where they have set up research and development centers. In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover, I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China.Furthermore, I will discuss the characteristics of Motorola as the big emerging market in China. Table of content Contents Executive Summary2 Table of content3 Abbreviations4 Introduction5 Main body6 Reasons for Motorola to enter China6 Strategies adopted by Motorola to enter China.